Ebay
Window Shopping is a location-based campaign, where building windows and facades become AR storefronts filled with live eBay listings you can only access on location.
eBay is the world’s marketplace for pre-owned, rare, and one-of-a-kind finds. It’s where shopping isn’t just buying; it’s discovering, competing, and scoring something you won’t find in stores… or your average storefront windows.
Year
2025
Duration
6 weeks
Scope
Experiential campaign
Categories
Target Audience
Gen Z + Young Millennials (16–34)
Thrifters, collectors, sneakerheads, vintage lovers, and bargain seekers
Loves drops, discovery, and brag-worthy finds
Shops online, but misses the thrill of finding something IRL
Trigger
Users discover Window Zones through out of home billboards, social influencer routes, and street-level posters.
In-app live maps can be accessed through every users search bar.
Users are guided through a personalized “treasure route” based on what they actually shop.
Interaction
In select zones, the AR camera activates.
When users point their phone at participating buildings, windows populate with live listings.
Some windows show the item; others show real people using/styling it, making the hunt feel alive and instantly wearable/usable.
Reward
Users score deals and rare finds you can’t get in-store or online.
The core high: the thrill of discovery + the win of checkout.
Shareable bragging rights are included through “Proof of Find” share cards.
Engagement
Turns eBay into a real-world game: routes, scanning, unlocking, bidding moments
Increases time-in-app via map + camera + live auction interaction
Creates recurring behavior through rotating windows/drops across neighborhoods
Sharability
AR windows = instant social content
“Found it in the wild” moments + live bid countdowns invites friends to join
Built-in share assets: Proof of Find cards, route completions, mystery reveals
Brand Value
Reinforces eBay’s core truth: you can find what stores don’t have
Makes “secondhand as treasure hunt” tangible in a way only eBay can own
Brings eBay’s marketplace energy of real people, real listings, real-time bidding into culture: bold, playful, and city-powered
