Introduction
Barnes & Noble offers families a vibrant hub to connect and inspire rising generations. Cultivating a supportive community and fostering educational growth
Year
2025
Duration
15 Weeks
Scope
dynamic rebrand
Categories
Challenges
Barnes & Noble targets individuals seeking a “third space” between home and work.
By offering a cozy environment with a wide range of books and a café, they provide a relaxing retreat where people can unwind, work, or socialize outside of their usual routines
Solutions
By embracing playfulness, boldness, accessibility, interactivity, inclusivity, exploration, and modern design, the rebrand creates a vibrant and welcoming environment at Barnes & Noble that speaks to both families and students, while enhancing its identity as a hub for education, imagination, and community.
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