Introduction
Content
Year
2025
Duration
15 Weeks
Scope
dynamic rebrand
Categories
Challenges
Individuals seeking a “third space” between home and work.
By offering a cozy environment with a wide range of books and a café, Barnes & Noble provides a relaxing retreat where people can unwind, work, or socialize outside of their usual routines
Solutions
A Third Space
By embracing playfulness, boldness, accessibility, interactivity, inclusivity, exploration, and modern design, the rebrand creates a vibrant and welcoming environment at Barnes & Noble that speaks to both families and students, while enhancing its identity as a hub for education, imagination, and community.
Wordmark & Lockups
Color
From muted traditional to vibrant and engaging.
Dynamic System
Bringing an element of playfulness to the brand, the mark can be modified for specific categories, and is endlessly adaptable. Each category takes the place of the ampersand, signifying the third space that is created and always unfolding.
